Duration: 6 Months

Course Code: 1025

Introduction to Digital Marketing – Basics of online marketing, internet advertising and digital platforms.

Website Planning – Planning and creating websites for online business and marketing.

SEO (Search Engine Optimization) – Website optimization, keywords, on and off-page SEO techniques.

SMO (Social Media Optimization) – Optimizing social media profiles and content for better reach.

SMM (Social Media Marketing) – Marketing on platforms like Facebook, Instagram and LinkedIn.

Content Marketing – Creating and promoting valuable content for online audience.

Email Marketing – Sending promotional emails and managing email campaigns.

Google Ads & Online Advertising – Running ads on Google and other digital platforms.

Google Analytics – Website traffic analysis and performance tracking.

E-commerce Marketing – Marketing products and services through online stores.

Affiliate Marketing – Promoting products and earning commission through affiliate programs.

Blogging & AdSense – Creating blogs and earning through Google AdSense.

Online Reputation Management – Managing brand reputation on the internet.

Live Projects – Practical training on real digital marketing campaigns and strategies.